Privacy Policy

Abay Mart Trading PLC (“Abay Mart”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and security of personal data of its users, customers, and partners.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal data when you access or use:

• Our website: www.abbaymart.com
• Our mobile applications (Android and future iOS)
• Our services, platforms, and communication channels

By using our services, you agree to the practices described in this Privacy Policy.

This policy is designed in compliance with:

• Ethiopian data protection and cybersecurity directives (including INSA requirements)
• Applicable consumer protection laws in Ethiopia
• Google Play Store Developer Policy (User Data Policy)

We process personal data based on:

• User consent
• Contractual necessity (order processing)
• Legal obligations
• Legitimate business interests (fraud prevention, service improvement)

3.1 Personal Information (Provided by You)

We may collect:

• Full name
• Phone number
• Email address
• Delivery address
• Payment details (processed securely via third-party providers)
• Account login credentials
• Customer support communications

3.2 Automatically Collected Data

When you use our platform, we automatically collect:

• IP address
• Device type and operating system
• Browser type
• App usage data
• Location (approximate, based on IP or device permissions)
• Interaction data (pages visited, clicks, time spent)

3.3 Cookies & Tracking Technologies

We use cookies, pixels (e.g., Meta Pixel), and analytics tools (e.g., Google Analytics) to improve performance, understand user behavior, and optimize marketing campaigns. Users can disable cookies via browser settings.

4.1 Service Delivery

• Process orders and payments
• Deliver products
• Provide customer support
• Manage user accounts

4.2 Platform Improvement

• Improve website and app performance
• Fix bugs and technical issues
• Enhance user experience

4.3 Marketing & Communication

• Send order updates and notifications
• Send promotional messages (only with consent)
• Retarget users via advertising platforms

4.4 Security & Fraud Prevention

• Detect suspicious activity
• Prevent unauthorized access
• Protect platform integrity

4.5 Legal Compliance

• Comply with government regulations
• Respond to lawful requests from authorities
• Maintain financial and tax records

We do NOT sell user data. We may share data with:

• Service Providers (Payment processors like Telebirr, CBE; Delivery providers; IT and hosting providers)
• Vendors (Limited data shared for order fulfillment in our multi-vendor model)
• Legal Authorities (When required by Ethiopian law, court orders, or regulatory requirements)
• Business Transfers (In case of merger, acquisition, or restructuring)

We implement industry-standard security measures including secure servers, encryption (SSL/TLS), access control, and regular audits consistent with OWASP standards. However, no system is 100% secure; users share data at their own risk.

We retain personal data as long as your account is active, as required for legal and tax obligations, or as needed for dispute resolution.

Abay Mart services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors.

Under applicable laws, you have the right to access, correct, or request deletion of your personal data, object to certain processing, and withdraw marketing consent.

Users can request account and data deletion via email or in-app request. We will delete or anonymize data, retaining only legally required records.

Our platform may contain links or integrations with third-party services. We are not responsible for their privacy practices.

For privacy-related inquiries:

• Abay Mart Trading PLC
• Email: info@abbaymart.com
• Phone: +251 980 323232
• Address: Megenagna (City Mall), Addis Ababa
• Address: Piazza (Ananiya Building), Addis Ababa

We may update this Privacy Policy periodically. Updates will be communicated via our website or app notifications. Continued use of our services constitutes acceptance of changes.